http://www.florenceng.com/china daily 0.75 2021-01-03 https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1473501051413-BR0MMG9J71LU1TO1X8MC/NAV_1.png Work in China https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1473667793549-ZHZFU5LQTVVNP07DLMUB/IMG_2119.JPG Work in China - Lincoln MKZ China Launch The new MKZ is reflection of Lincoln's commitment to the Lincoln Way - more human - through the "Power of Listening." A more modern stylistic and dynamic approach to generate excitement to the new face of Lincoln. https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1487951842803-0JKVP4DMCXN8DBEXM438/continental-badge.jpg Work in China - Lincoln Continental China Launch There's nothing like the all-new Lincoln Continental. Accompanying its storied history with latest innovative design, technology and exquisite craftsmanship, the 10th generation of Lincoln Continental signifies the new phase of Lincoln. https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1492662572013-O2SBKONTIWN4Z10E0AEN/Gallery_Image_MKZHEV_KV1.jpg Work in China - MKZ HEV Launch Lincoln is introducing their first hybrid engine vehicle, the MKZ HEV, to the China market. Hybrid technology is less well understood in the market and faces intense competition from other green technology such as plug-in and all-electric engines. Raising awareness and educating consumers on hybrid benefits — a perfect balance of convenience of gas with efficiency of a self-generating electric engine — the MKZ HEV can save you time, money and give you peace of mind to explore limitless possibilities. https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1512313979230-T6OOVOGI5ZF203OUH2WA/Gallery_Image_AEM_device.jpg Work in China - Lincoln.com.cn AEM Website Migration Lincoln.com.cn was in need for a major upgrade to a content management platform that's more powerful and efficient, and streamline navigation and content to be more user-friendly. Oversight of the year-long website migration to Adobe Experience Manager includes overhauling the UX and visual design. https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1473412227077-EHTUV1K6WPB4SJFT29CK/MKX-AR-Image1.jpg Work in China - Lincoln MKX Augmented Reality Experience App The all-new MKX is Lincoln brand’s first large-size luxury SUV entering the China market. At the time of its launch, there was a limited number of Lincoln dealership in the country. How can we let the broader audience to get a sense of the MKX’s class-leading size and spaciousness through a uniquely personal, innovative shopping experience outside of the dealership? https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1572097771290-B8F19CJQEBNWRH5FO6P4/Gallery_Image_HKLwires.jpg Work in China - Property Developer Website Redesign A pitch concept for a renown property developer in the region who was in desperate need for a website redesign that matched its effort to modernize its brand image. Through a complete overhaul of the site architecture and content structure, along with the complete visual redesign, we bring the website to the 21st century and ready for its future development. https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1593889594969-ZF0K34AZFFTOPVTZD0ED/Gallery_Image_CLV_responsive.jpg Work in China - Cé La Vi Website Redesign To keep up with the ambitious growth of Cé La Vi, an international high-end culinary and entertainment venue, it is in need of a new website that can grow with its business. Working together with Cé La Vi, we create a scalable, fully responsive and highly user-friendly website that expresses the energy of the brand, while flexible enough to support its expansion across Europe, Asia and the Middle East that let each locale’s uniqueness shine. https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1593888685710-R4DQXWQRPGLM4AXFU4EK/Gallery_Image_Marriott_socialposters.jpg Work in China - Courtyard by Marriott Social Campaign Whether it’s for business or leisure, traveling is an integral part of young generation in China in their pursuit for their passion. Courtyard by Marriott champions that same drive, believing in “Passion Moves Us Forward.” With the ever fragmented media landscape, however, Courtyard needs a new path to convey their value authentically. When presented with the opportunity to become the first hotel brand to sponsor a reality show in China, Courtyard seizes at the chance. The “Hot Offer” show follows a passionate group of law interns competing for coveted positions at a renowned law firm. It fits perfectly with Courtyard’s DNA. How can Courtyard maximize this rare opportunity? We worked together with Courtyard to bring to life an integrated social campaign from brand communications to KOL collaborations to limited edition tea collection. https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1593890886946-FEMAW6B575C1T9GBBJML/JC-Case-1920x1080.jpg Work in China - Jimmy Choo AR + 360 H5 Jimmy Choo joint forces with renowned Korean Celebrity Stylist, YK Jeong, to create the Highlighted Capsule Collection. YK Jeong reinterpreted some of Jimmy Choo’s signature silhouettes, remixing them with neon experimental elements for a bold and fresh perspective. To launch this new quirky futuristic collection, it deserves an equally breakthrough digital experience to engage with the young millennial audience. We develop a fun mobile experience that leverages the latest mobile AR technology which seamlessly integrated with a 360º world. https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1609666484084-AD0N92NPIC3FGBQAPTKC/Biotherm_Landscape_12k_0906_80.jpeg Work in China - Biotherm Double 11: Biosphere Wonderland Launched during China's 11.11 shopping festival, the “Biosphere Wonderland” immerse consumer into the 8th natural wonder of the world, and experience the extraordinary beauty and power amplified from the tiniest corner of nature. http://www.florenceng.com/usa daily 0.75 2019-10-26 https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1473503052966-5VBGWCM01OPZJWYW32FA/RAPP_Website_Device_Board-2790.jpg Work in USA - RAPP Global Rebranding RAPP has a new vision — Core Dialog. To communicate this breakthrough concept to the world and how it’s transforming RAPP’s business, RAPP overhauls it’s entire branding from top to bottom. https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1494254374730-S3WIQYE4BX2H9FNDKKF2/Gallery_Image_FYM_index.jpg Work in USA - Toyota Find Your Match Shopping for a new car is an emotional decision — for a growing family, for a college-bound child, for work, for fun. Yet most automotive shopping tools focused only on the specs and prices. We are keen on changing that... Introducing Toyota Find Your Match shopping tool - A new way to shop for your next Toyota based on your lifestyle needs. https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1494255648290-26RDVJQYY05TL3I648IQ/BPTP_Photos_hero.jpg Work in USA - Barbie Pink Ticket Party Promotion To celebrate 50th Anniversary of Barbie, we want to give little girls a chance to experience everything Barbie, deepening their love for her. https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1494255472291-96C7ZZO9077JPNN5A73C/BOOMCO_Homepage_hero.jpg Work in USA - BoomCo Global Website Launch BoomCo is a brand new toy blaster product from Mattel. To break into the market dominated by NERF, we need to design a responsive online experience that stands out from the crowd, provides engaging content and showcase the product’s differentiating features. https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1473506246024-P9QNBHS4FLO8CLNHM2BF/target_screens.jpg Work in USA - Target Adventure Mobile App A personal project, Target Adventure, is one of seven finalists of the Fast Company Co.Labs and Target Retail Accelerator — an open competition to concept and rapid-prototype a mobile shopping experience that shows the industry just what kind of magic the future of retail has in store. Digging deep into our own Target shopping experience and observation, my team sort to answer the question: How can we create a positively efficient, pleasant and entertaining experience for our guests, including the littlest ones? https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1555253967852-6CSKTO0TZG1VMFR8ECZC/MS_Homepage_hero.jpg Work in USA - Max Steel Global Relaunch When Mattel decided to relaunch the Max Steel franchise globally in 22 languages, with a really tight timeline, we're on it. Tasked to move away from Flash (except on games), while maintaining a Flash-like visual impact, we pushed the limits of html, css, javascript animations. https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1473441652398-4351FDABIGX0QNVQAA91/RFP_AppHomeScreen_hero.jpg Work in USA - Rides for Parkinson's App At Causathon, a hackathon for charity, we’re tasked to help take Parkinson’s Wellness Fund’s Rides for Parkinson’s program into the digital age. http://www.florenceng.com/new-gallery daily 0.75 2019-04-14 http://www.florenceng.com/recent daily 1.0 2024-11-24 https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1702745618504-DLWBGO6KVN7L99S9B3SD/Biotherm_Avatar_D11_Screenshot.png Recent Work - Biotherm Double 11: Embrace the Blue Beauty Biotherm launched a series of special editions to coincide with a major movie release during China’s 11.11 shopping festival in 2022. This campaign takes you out of this world through a mesmerizing underwater journey of blue magic and exotic life — all inspired by the beauty of the earth’s ocean and the wonders of an alien planet. https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1702753220042-N1PQQI3GFHLWDVNXKIPA/CaseVideoCover-Bullish-Teaser.jpg Recent Work https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1702748610088-FAXNHJ4J1JU4R7NJ5GEO/image-asset.png Recent Work - Do What Matters Community Film The power of our action to impact others. In today’s China, successful, ultra high-net-worth individuals are looking beyond their personal achievements and strive to do their part to contribute to the larger society. The Durant Guild’s mission is to bring together a community of these visionary individuals, who may come from all walks of life, but share the same believe of “what I do matters.” This belief gives us the strength to persevere, be fearless in challenging the status quo, and take calculated risk to define our way for the betterment of the future — for our loved ones and for the society. The challenge is how do we appeal to them in a genuine, authentic way. This film serves as an invitation to those fearless ones to be a part of the Durant Guild. Through honest yet beautiful vignettes of various fearless doers turning their passion into action, we excited our audience to join the calling and “Do What Matters” with the Durant Guild, together. https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1702751804965-3SRUHBERMVRHZA4ZH9EF/L1050463.jpeg Recent Work - Atrevío: An imaginative experiment to discover the new taste of Spain. In anticipation of Sigma’s return to the China direct to consumer market, we were challenged to create a luxury jamón ibérico brand from the ground up, but with a difference. A brand that embodies the bold, free-spirited Spanish DNA and showcases the modern culinary potential of jamón ibérico. In order to break out ahead of early market players and gain the mindshare of the millennial and GenZ segments, we developed an experience-led approach and created a offline to online pop-up restaurant and retail experience — Atrevío — to bring a modern twist to experiencing the ultimate culinary art of jamón ibérico. https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1702747419813-8T6LP74HOJHUC6UX7MWZ/image-asset.jpeg Recent Work - Hello Billy Multi-Sensory Experience Is it possible to humanize technology to help build a long term personal relationship with members? As part of the Durant House event, we launched the “Hello Billy” multi-sensory immersive experience that introduced the vision of Voice of Billy, who will be your future AI voice ally in the community. For the first time, guests learned about the inspiration of Billy, and can interact and contribute to the future collective spirit of Billy through their voice and touch. https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1702749997207-2OLZ6165QH6286ORY64G/image-asset.jpeg Recent Work - Fight Off the Glitches The serum market is getting fiercely competitive, especially in Asia. Although Lancôme Advanced Génifique has been the leading skincare serum around the world for years, the brand is starting to feel its age and in need of reinvigoration. To solidify Advanced Génifique as the solution to strengthening skin barrier all year long, we create a series of evergreen seasonal capsule videos to help consumers aware of seasonal skin threats throughout the year. When our skin is threatened by environmental conditions such as pollution, heat, cold, humidity and season transition, it starts to show problems, as if it ran into “glitches.” Without proper care and protection, the “glitches” will follow us through our day-to-day life. https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1732456912032-4RO0N1QVC4BBA688AU11/image-asset.jpeg Recent Work - 2024 Showreel A collection of some of my works in the past few years, ranging from creative direction, art direction to experience design. https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1732463076118-O4DQ4ECD7SVTXRTURGMY/image-asset.jpeg Recent Work - Continental x Brabus APAC Digital Campaign Continental is launching the all-new MaxContact MC7 tires for the APAC market (CN, HK, TW, SG, JP and etc.) and announcing the arrival of the Continental and Brabus partnership in Asia for the first time. http://www.florenceng.com/about daily 0.75 2023-12-16 https://images.squarespace-cdn.com/content/v1/57d1169f414fb5307d43906f/1473514638223-PFBL3T3MW7YSLCL0867S/image-asset.jpeg A little about http://www.florenceng.com/contact daily 0.75 2016-09-12 http://www.florenceng.com/read-me-forte daily 0.75 2025-05-12